The Rat Race is a physical and mental adventure challenge that uses the cityscape as its playground. Mind briefed us to design a magazine ad that would merge the two identities, creating an exciting, urban and fresh feel. The result is below.
We design and broadcast regular weekly html newsletters for Mind. The topics covered range from The Bupa London 10K to trekking around Cuba. Recently we produced an email for Mind Week, focusing on debt and mental health. This can be viewed in full here.