Are you having a laugh?

Mind are launching a comedy night next month and briefed us to create a concept for the look and feel of the event, beginning with a logo. The logo had to work independently of the Mind insignia but still be clearly linked. We used the distinctive scribble element of the Mind brand within this new ident and gave it a topical relevance by converting it into a microphone lead. This established a visual connection while serving to demonstrate the nature of the event.

The next stage of the brief was to create a promotional poster that would expand on the identity, generate interest and be adaptable enough to work within different mediums such as newspaper ads, postcards etc. We provided three concepts which can be seen below. The top version is the approved final artwork:-

Tickets for the event are still available and all proceeds go towards the extremely important work that Mind do. To find out more and to book your tickets please click here.

Doing it for the kids

A few months ago, Mr Myles Music approached us to design a logo and identity for a new venture that would allow teachers and parents to download songs or scores for young children. Having completed the overall branding we began work on creating the e-commerce site. It had to appeal to adults and children alike while providing a mixture of professionalism and fun. A key part of the brief was to ensure that the client could easily update the content of the site themselves.

The response from the client has been fantastically positive and they were kind enough to provide this testimonial:-

“People keep commenting on how excellent the site looks. You’ve thoroughly captured the mood of what Mr Myles Music is all about and created a fun environment for the user. Great work!”

Myles Granger
Owner

The site is now live and already attracting a lot of attention. You can view it for yourselves here.

Streets ahead

Living Streets is an organisation that campaigns to create better streets and public spaces for people on foot. They briefed us to create a poster to encourage people to make a pledge to walk more often – either to work, picking up the kids, during lunch etc. It had to be eye-catching, colourful and persuasive. The result is below:-

Fitter for Walking

Living Streets research, advise and deliver positive, practical solutions covering pedestrian issues. They invited us to pitch for a new campaign called ‘Fitter for Walking’. It aims to encourage people to walk more and to take an active interest in improving their local, public spaces. As a result of this pitch we have been asked to begin work on a related project which we’re very excited about. We’ll fill you in on all the details as we progress.

In the meantime, we thought it would be interesting to take a glimpse at how we approach pitch work with a short, behind the scenes peek.

We devised several logos to crystalise the overall concept and to tie in with the current branding for Living Streets. Two versions are shown below:-

We provided a detailed proposal, covering each element of the campaign and explained how we felt it could work together as a cohesive, effective whole. We created illustrations with a point-by-point breakdown of each section. A few examples of illustrations can be seen below:-

If you have a project coming up and would like to invite us to pitch, please do get in touch at studio@brightsparkcreative.com

Best music by myles and myles

Mr Myles Music is aimed at teachers and parents of young children who would like to download songs or buy songbooks to help their young’uns learn and have fun with music. We were approached to create a complete identity and to design and build a content managed e-commerce site.

The final logo is below and we’re working on the site at the moment. It will be up and running in the next few months and I’ll let you know as soon as it’s finished.

Welcome to the Rat Race

The Rat Race is a physical and mental adventure challenge that uses the cityscape as its playground. Mind briefed us to design a magazine ad that would merge the two identities, creating an exciting, urban and fresh feel. The result is below.

In the red

We design and broadcast regular weekly html newsletters for Mind. The topics covered range from The Bupa London 10K to trekking around Cuba. Recently we produced an email for Mind Week, focusing on debt and mental health. This can be viewed in full here.

Should the engine be making that noise?

Advantage Driving School briefed us to redesign their identity from scratch. It needed to be instantly recognisable, clean and contemporary. We set the guidelines for their new look and produced the logo, letterhead and business cards followed by a flyer – all shown below:-

On your marks…

Mind set us the task of designing a magazine ad to promote participation in several upcoming running events, emphasising the fun aspect of taking part. The result is below:-

Off to a flyer

We created the website for By Hand Healing a couple of months ago (www.byhandhealing.co.uk). More recently, I provided them with a choice of flyers – some of which can be seen below.

“Dave created my company branding, designed my business cards, comp slips and flyers plus built my website – all looks very professional. Dave managed to create the perfect look for my business and is great at communicating with his clients. I cannot recommend Dave and Bright Spark Creative enough! “

Harriet Hindley
Owner
By Hand Healing