Streets ahead

Living Streets is an organisation that campaigns to create better streets and public spaces for people on foot. They briefed us to create a poster to encourage people to make a pledge to walk more often – either to work, picking up the kids, during lunch etc. It had to be eye-catching, colourful and persuasive. The result is below:-

Fitter for Walking

Living Streets research, advise and deliver positive, practical solutions covering pedestrian issues. They invited us to pitch for a new campaign called ‘Fitter for Walking’. It aims to encourage people to walk more and to take an active interest in improving their local, public spaces. As a result of this pitch we have been asked to begin work on a related project which we’re very excited about. We’ll fill you in on all the details as we progress.

In the meantime, we thought it would be interesting to take a glimpse at how we approach pitch work with a short, behind the scenes peek.

We devised several logos to crystalise the overall concept and to tie in with the current branding for Living Streets. Two versions are shown below:-

We provided a detailed proposal, covering each element of the campaign and explained how we felt it could work together as a cohesive, effective whole. We created illustrations with a point-by-point breakdown of each section. A few examples of illustrations can be seen below:-

If you have a project coming up and would like to invite us to pitch, please do get in touch at studio@brightsparkcreative.com