Are you having a laugh?

Mind are launching a comedy night next month and briefed us to create a concept for the look and feel of the event, beginning with a logo. The logo had to work independently of the Mind insignia but still be clearly linked. We used the distinctive scribble element of the Mind brand within this new ident and gave it a topical relevance by converting it into a microphone lead. This established a visual connection while serving to demonstrate the nature of the event.

The next stage of the brief was to create a promotional poster that would expand on the identity, generate interest and be adaptable enough to work within different mediums such as newspaper ads, postcards etc. We provided three concepts which can be seen below. The top version is the approved final artwork:-

Tickets for the event are still available and all proceeds go towards the extremely important work that Mind do. To find out more and to book your tickets please click here.

Welcome to the Rat Race

The Rat Race is a physical and mental adventure challenge that uses the cityscape as its playground. Mind briefed us to design a magazine ad that would merge the two identities, creating an exciting, urban and fresh feel. The result is below.

In the red

We design and broadcast regular weekly html newsletters for Mind. The topics covered range from The Bupa London 10K to trekking around Cuba. Recently we produced an email for Mind Week, focusing on debt and mental health. This can be viewed in full here.

On your marks…

Mind set us the task of designing a magazine ad to promote participation in several upcoming running events, emphasising the fun aspect of taking part. The result is below:-

Just don’t look down

I recently designed a brochure for Mind, covering their parachuting events. If it’s something you may be interested in, please sign up here. The full brochure can be viewed here.

If I take a taxi, does it still count?

This html email broadcast is the first of a scheduled 25 this year for Mind. The future broadcasts will cover a range of events from the Great North run to the New York Marathon. This week it focuses on the upcoming London marathon and can be viewed in full here.

We design the email, test it thoroughly and broadcast it before collating all data and providing a detailed campaign report. If you feel your business could benefit from this service, please get in touch at studio@brightsparkcreative.com

“We have been working with Bright Spark Creative for over a year on redesigning Mind’s event materials. They are always a pleasure to work with and whether working to a tight brief or designing something from scratch, the end result always exceeds our expectations. They have helped to create a vibrant new look that enables us to stand out from the charity crowd.”

Connie Potter
Events Marketing Manager
Mind

Go ahead and jump!

I created this poster for Mind to publicise their Parachuting event.

Broadcast to the nation

One of the best ways to reach people is through html email. You can be very specific in your target audience and using an opt-in system ensures that everyone who receives your mail will be interested in the content. Bright Spark also provides detailed analysis of the broadcast, including who opened, who clicked etc so you can determine exactly how successful the campaign has been.

Mind asked us to design and broadcast an html email to promote their Overseas Challenge Events. You can view the email here. They were so pleased with the results that we will be designing and broadcasting their html emails for events in 2008!

Geronimooooohh…..

‘Mind’ organise sponsored parachuting events and felt is was time for a complete re-branding. This began with the design of a new logo…

Put your hands in the air…

I designed a logo to cover the various Mind events and activities. Wanted it to be full of life and vigor…